Lately I have been thinking about the future of my business, and I guess in a way, the business of real estate in an everchanging world of technology. One of the main reasons is where to take my company, Realty Ohio Inc., in this ever changing and demanding world of the internet.
A little background for you. First off I am a self proclaimed geek as I love technology as a whole (Do I think it’s all useful? That is a totally different subject) but there becomes a problem of management. I am a blackberry user (addict might be a better descriptive term) and usually answer client emails within an hour of receiving them. I am also an avid internet surfer. I can find anything at anytime if i really want to. So basically I am a child who grew up on the internet, watched it grow, and see’s all the potential that is out there for real estate.
So here is my problem. The internet is huge, massive, gargantuan, infinite, and with that being said, where in the world does someone in my line of work get the time to harness it all? From Facebook, Myspace, Twitter to Google Base, Trulia, Zillow… it’s never ending to say the least. I want to, no I need to, provide interested buyers with all the information I possibly can. This can also be said for sellers. I need to provide as much information about their home as I can.
I believe that giving the user, or buyer/client, the most information we can is the one who wins. Not only the sale but the respect of the general public. I think part of my goal as a manger at Realty Ohio Inc. is to push my company into the 21st century and beyond.
I love services like Twitter, sometimes. I am not picking on, but rather pointing out, that it can be a huge waste of time. I follow somewhere in the neighborhood of 400 users. I login to the service and within 5 mintues there are 25 updates. How am I suppose to keep up?
I guess my real point is this, how in the world am I suppose to get my face out there, or company logo, when there are hundreds or even thousnads of others doing the same thing? I just sit here wondering how these internet blogging gods still practice their origial profession? I assume they don’t but doesn’t that defeat the point of reading posts from an insightful person when they aren’t even in the trenches giving insight on the true day-to-day workings?
For what it’s worth I am trying to solve all of these problems by using our company as the guru of the internet. I have 50 some ideas of things we can do to provide more content and I know we can put it together for the agent to better serve their business. I want the brokerage to be the advertising guru and let the agents do what the do best, sell homes!